新闻摄影在中国:改变的十年(第二部分) 2007-11-26 10:35:49
Even though the price of the image sold in China is not yet satisfactory to the copyright owners as compared with western standard, a study shows the sales have increased ten times annually in recent years. Photocome.com, one of the largest online photo agencies and the exclusive agent for Getty in China, for example, recorded a sales volume of several dozen thousand RMB (a U.S. dollar equals 8.2 RMB) in 2001, several hundred thousand in 2002, several millions in 2003, and several dozen million in 2004. The price of single image is also increased from 3 dollars to around 10 dollars or more in the past ten years.
C) Photographers and Picture Editors
During the past ten years, China has witnessed several dozen, if not hundreds, new newspapers and magazine launched each year. In every large city, such as Guangzhou, Chengdu, Beijing and Shanghai, there are metropolitan dailies, which are still owned by the government but are much more market-oriented. Among those with a large circulation are Southern Metropolitan Daily (Nan-Fang-Du-Shi-Bao) in Guangzhou, with a circulation of more than a million, Beijing Youth Daily in Beijing and Chinese business Daily (Hua-Shang-Bao) in Xi’an with a circulation of more than half a million. Meanwhile, newsweeklies, as well as entertaining publications for leisure of high printing quality, have also been launched in Beijing, Shanghai and Guangzhou.
With more newspapers and magazines in the market, there comes greater demand for photos, which gives way to more photojournalists and picture editors in the newsrooms. The number of employees in a newspaper’s photo department has expanded from a couple to a dozen in the past decade. The Southern Metropolitan Daily in Guangzhou is more unusual to hire 50 photographers and picture editors today. A college graduate with photojournalism major can easily find a job, sometimes with two or three offers at once right after they walk out of the college.
U.S. experts have also made their contributions in the training of photojournalists in China. Among them, Robert Pledge of Contact Press Images seems to be a pioneer, who is now regarded as a godfather of Chinese photojournalists. Following him are Vincent Alabiso of AP and Michele Stephenson of Time magazine in 1996, Jim Dooley of Newsday in 1996 and then in 2003, Mark Edlson of Palm Beech Post in 2001, Michele McNally of Fortune magazine (now New York Times) in 2002, and Richards Ellis of Getty in 2004. Hundreds of Chinese photographers and picture editors packed the classrooms while they lectured in Beijing, Shanghai, Guangzhou and Wuhan. |